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10 Most Popular Social Media Platforms in Canada for 2025

Updated: Jan 14


Popular Social Media Platforms in Canada

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Canadians spend 2 hours and 37 minutes every day scrolling through their social media feeds.

They use social media for different purposes, from professional networking to entertainment and shopping. Businesses, marketers, and users need to learn about which social media apps dominate the Canadian digital world.

This article gets into the most popular social media platforms in Canada. You will discover where Canadians spend their digital time in 2025, from Facebook's ongoing popularity to TikTok's quick rise to fame.


Facebook

Facebook stands as Canada's most accessible social media platform, with approximately 29.44 million users and 77% of the population using the service. The platform will likely reach over 34 million users by 2029.


Facebook Daily Active Users

Canadian users show strong daily activity on the platform. About 14 million Canadians check their Facebook feeds at least once daily. Users between 25-34 years make up the largest segment. The 35-44 age group comes in second with 19.4% of all users.


Facebook Group Engagement

User interaction rates vary a lot based on post types. Image posts lead the way in user interaction. Current engagement rates look like this:

  • Image posts: 0.09% engagement rate

  • Video posts: 0.04% engagement rate

  • Overall average: 0.05% engagement rate

Canadian users tend to be more active on certain days. Their interaction rates jump up by 18% on Thursdays and Fridays compared to other weekdays.


Facebook Ad Performance

Facebook's ad has significantly helped Canadian businesses during 2024. Around 63.2% of Canada's eligible Facebook audience are the target of Facebook ads. To be more precise, 54.1% of the advertising audience are women, while men account for 45.9%.

Key advertising metrics for 2025 include:

  • Average cost per click (CPC): $1.16 for traffic ads

  • Lead generation ads CPC: $2.68

  • Average conversion rate: 8.25%

  • Return on investment: Highest among social platforms, tied with Instagram at 29%

The platform works well for businesses. About 54.9% of Facebook users actively research or follow brands on the platform. On top of that, people are 53% more likely to buy from companies they can message on Facebook. Over 1 billion users message businesses weekly.


Instagram


number of social media used in canada from 2020 to 2029

In Canada, Instagram is a powerful social media platform with almost 19.25 million users. In other words, 49.4% of the total population of Canada use Instagram. Users split between 55.5% female and 44.5% male nationwide.


<<At 1st Class Agency, we prioritize our clients’ Instagram accounts because our experience has shown that businesses get better results from this platform, especially those working inside Canada.>>


Instagram Story Performance

Stories are now the lifeblood of Instagram engagement. 500 million accounts interact with Stories daily. Businesses get great results from this feature; all but one of these most-viewed stories come from business accounts.

Small brands with fewer than 5,000 followers achieve a 13% average view rate on their reels. This number is halved in larger accounts with over 100,000 followers, i.e., 6.5% view rate. If you look closer at these numbers, you’ll see that Instagram's algorithm supports up-and-coming creators and smaller accounts.


Instagram Shopping Features

As the second most popular social media platforms in Canada, Instagram has some shopping features that have changed it to an ideal e-commerce channel. Businesses that post nine or more shopping posts get access to the shop tab on their profile. They can tag items with prices, making shopping easier and more enjoyable for users.

Shopping integration works exceptionally well. Nearly half of users shop on Instagram weekly. Female users lead this trend; 42% of women see Instagram shopping as a hobby.

Businesses see real success with the shopping feature. 19% of users who click on tagged products hit the "shop now" button. This shows how effectively the platform turns browsers into potential buyers.


YouTube

Youtube as one of the Popular social media platforms in Canada

YouTube ranks as Canada's second most popular social media platform. The platform reaches 54% of the country's social media users and shows a remarkable 5% increase in weekly usage year-over-year. This 15-year-old platform serves as the lifeblood of Canadian digital media consumption. Canadian viewers watch more YouTube content than any other nationality worldwide.


YouTube Watch Time Statistics

Canadian viewers watch over 2 billion videos on YouTube monthly. YouTube reaches 71% of Canadian Internet users, which amounts to roughly 17.6 million monthly active users.


YouTube Creator Economy

YouTube promotes a thriving creator ecosystem that adds substantial value to the Canadian economy:

  • Added over CAD 2.79 billion to Canada's GDP in 2022

  • Supports more than 35,000 full-time equivalent jobs

  • Houses 160,000 Canadian creative entrepreneurs

  • 40,000 creators qualify for monetization with 1,000+ subscribers

  • 15% of eligible creators earn CAD 69,668 or more annually


YouTube Ad Revenue

YouTube's advertising brand value now exceeds CAD 41.40 billion. YouTube ads have a great impact on consumer behavior, i.e., 70% of viewers buy products after seeing them in ads. Considering that YouTube has more than 2.56 billion users globally, it is a great way to get advertiser messages to Canadian audiences, no matter what part of the country they are.

90% of views on Canadian channels come from international audiences. This global reach makes YouTube a powerful export tool for Canadian content creators while complementing traditional media channels.


TikTok

TikTok has become one of the most popular social media platforms in Canada. Weekly usage almost doubled from 10% to 18% in early 2024. The platform is mainly used by younger people (age 18 to 30) and now stands as a major social network in Canada's digital world.


TikTok User Behavior

When it comes to TikTok usage, the data shows that generation Z leads the pack with 43% weekly usage. Millennials have jumped to 24% in 2024. Canadian users show strong activity on the platform. Take a look at the numbers to understand the statement better. 

  • 82% of customers first find small businesses on TikTok

  • The platform attracts over 8 million active Canadian users monthly

  • Canadians spend about 95 minutes daily on the app


TikTok Content Trends

The platform's content world keeps changing. The year 2024 brings new shifts in what users want to see. TikTok's "What's Next" report points to three main forces that shape content:

  • People's natural curiosity leads them to new content

  • New ways of telling stories

  • Better connections between brands and their audience

Numbers show that real, creative content gets the most attention. Sports content has grown 350% compared to last year.


TikTok Business Solutions

Canadian businesses can now use detailed advertising tools through TikTok For Business. The platform shows strong results for companies:

Business Impact Statistics:

  • 88% of users find new content they like on the app

  • 50.1% of marketers say TikTok works best for short-form video influencer marketing

  • The 2.63% median engagement rate beats other social platforms

TikTok's team-up with Shopify helps Canadian businesses reach new customers. Companies can now sell their products directly through the app.


LinkedIn

Linkedin as one of the Popular social media platforms in Canada

LinkedIn stands at the forefront of Canadian social media as a vital platform for business connections and career development. The platform now has over 310 million monthly active users globally, which makes it an indispensable social media platform for professional networking.


LinkedIn Industry Insights

The Canadian job market on LinkedIn shows promising growth potential through 2025. Technology and analytical insights drive most roles. Data analysis skills rank among the most sought-after capabilities as the professional world evolves. Companies now utilize employee advocacy more. Content that employees share gets much higher engagement than official corporate posts.


LinkedIn Content Strategy

Content performance metrics show unique engagement patterns on LinkedIn:

  • Video content gets 1.4 times more engagement than other formats

  • Employee-shared content performs better than corporate posts

  • Weekday morning posts attract highest engagement rates

The platform's algorithm rewards quality content and reduces spam. Businesses must create value-driven posts. Companies with highest engagement rates post several times weekly. This helps them stay visible without overwhelming their audience.


LinkedIn Lead Generation

LinkedIn has become a powerhouse for B2B marketing with impressive conversion metrics. The platform delivers exceptional results. Look at the picture below for clarification.

linkedin lead generation

Advanced targeting capabilities make the platform even more powerful. Businesses can reach decision-makers directly. 80% of users participate in business decision-making processes. LinkedIn proves its worth as the premier platform for professional networking and business development in Canada's social media landscape.


Snapchat

Snapchat dominates Canada's social media world with its mix of augmented reality and ephemeral content. The platform connects 319 million daily active users worldwide. Its trailblazing solutions have altered the map of how Canadians connect in the digital world.


snapchat monthly users. it is one of the as one of the Popular social media platforms in Canada

Snapchat Gen Z Appeal

The platform shows remarkable success with younger audiences. It reaches 75% of millennials and Gen Z and outperforms both Twitter and TikTok in this age group. Users spend about 30 minutes daily on the app. 14% of Canadians within this age group use the app "almost constantly." The platform attracts 65% of adults under 30. 


Snapchat AR Features

According to studies, over 800 million users utilize Snapchat’s AR (augmented reality) features daily. In fact, 250 million users have interacted with AR shopping features more than 5 billion times since the beginning of 2023 until now. Nearly 75% of the global population who use social media apps will become frequent AR users by the end of 2025.


Snapchat Business Tools

Canadian businesses find budget-friendly advertising solutions that deliver measurable results on Snapchat. The platform's business metrics reveal:

snapchat business tools

Snapchat's power to influence consumer behavior stands out. Snapchatters are 34% more likely to buy from brands they see advertised on the platform compared to other social networks.


WhatsApp


list of Popular social media platforms in Canada

WhatsApp was a powerful business platform in 2024, and it continues to do so in 2025. The platform now serves over 200 million business users worldwide, which shows a fourfold jump since 2020. Canadian users, especially urban millennials and business professionals, continue to use the platform more than ever.


WhatsApp for Businesses

Business adoption numbers have skyrocketed on the platform. 50 million companies now utilize WhatsApp to run their marketing campaigns. The results speak for themselves:

  • Customer satisfaction jumped 33% due to faster response times

  • Message delivery rates soared 90% compared to traditional channels

  • Marketing campaigns showed 40-50% better conversion rates


WhatsApp Marketing Features

The platform's marketing tools have evolved into a complete suite that helps businesses connect with customers. Recent data shows 65% of consumers prefer WhatsApp over email when talking to businesses.


whatsapp marketing features

WhatsApp Customer Service

Starting November 2024, businesses won't pay for service conversations on WhatsApp. This change will boost AI chatbot interactions and customer service quality. The platform's customer service breakthroughs have already created waves.

AI-powered chatbots have helped businesses save over 2.5 billion hours in customer service time. This means roughly CAD 15.33 billion in cost savings. WhatsApp works perfectly at handling high message volumes and delivers quality customer interactions. Canadian cities with populations over one million use WhatsApp to a greater extent compared to other messaging apps.


Pinterest

pinterest as one of the Popular social media platforms in Canada

Pinterest continues to grow in Canada's digital world through visual discovery. The platform now reaches 12.14 million users, which makes up 33.5% of Canadian internet users. Pinterest stands out from other social networks because it works as a visual search engine.


Pinterest Search Behavior

Users make over 5 billion monthly queries on the platform, which proves its power as a discovery tool. 52% of Canadian users spend more than 20 minutes each time they visit. Pinterest's search patterns show:


pinterest search behavior

Pinterest Audience Insights

Recent demographic changes show Gen Z now represents 42% of monthly active users. Women still make up 76% of Pinterest's user base, but male users have grown by 40% compared to last year.

Key engagement numbers reveal:

  • 80% of weekly users feel inspired while shopping

  • 96% of top searches have no brand names, which suggests high discovery potential

  • 83% of weekly users buy products they see in brand pins


Pinterest Campaign Success

Pinterest ads work 2.3x more efficiently on cost per conversion than other platforms. Campaigns earn 2 times more from ad spending compared to other social networks.

Pinterest accurately predicts trends 80% of the time in the last five years, which helps businesses plan their marketing strategies better. The platform reaches 25% of Canadian internet users in every age group, making it the sixth-largest advertising market worldwide.

Businesses can use Pinterest's analytics tools to learn about their audience's demographics, interests, and engagement patterns. These tools track viewability, brand safety, and conversion rates, which helps brands optimize their campaigns and measure success across different marketing goals.


X (former Twitter)

X (formerly Twitter) still holds a strong place in Canada's digital world. The platform shows its staying power with 14 million active users in Canada and proves that users still find it appealing.


X Platform Updates

Users flock to the platform more now than in 2023. New changes like possible user fees and content policy updates haven't reduced its popularity among Canadians. X remains a vital network where people share information, especially for business and news. It is interesting to know that men use X more than other social networks in Canada. The platform keeps its user base strong even as new social networks emerge.

X as one of the Popular social media platforms in Canada

X Business Applications

X's business side shows impressive numbers:

X's business tools now fit many marketing needs, from building brands to finding new customers. Companies use X's quick response features for customer service, market research, and brand growth. The platform reaches 436 million people worldwide, making it valuable for both local and global markets.

Businesses connect directly with consumers on X. Quick responses to market changes and customer feedback create better relationships between brands and their audiences.


Telegram

Telegram is a highly secure messaging platform that is paving its way into the hearts of Canadians. The platform's privacy features and advanced tools (like bots and mini-apps) attract 950 million monthly active users worldwide.


Telegram Growth Statistics

The platform has grown rapidly to reach 450 million daily active users. Android users spend 4 hours and 25 minutes on the app each month. The demographic data shows that 43% of users are female and 56.9% are male.


Telegram Features Overview

Telegram stands out with its detailed security and functionality features. Users who care about secure communications love Telegram's end-to-end encrypted messaging system. Look at the following table to see Telegram’s capabilities. 


Telegram business features

Telegram Business Uses

Telegram has evolved into a powerful business tool that offers detailed features to optimize communication and marketing. Businesses succeed with:

  • Channel Management: Unlimited viewer reach through public and private broadcasting channels

  • File Sharing: Large file transfers up to 2GB

  • Customer Service: Better interaction through automated responses and bot integration

Educational institutions find the platform especially useful when they need bot functionality to communicate with students and share information. Teams can work better together because Telegram's cloud-based system allows quick access across all devices.

Telegram keeps growing in Canada thanks to its reliable features and user privacy focus. Users looking for a detailed messaging solution choose Telegram because it combines security with extensive functionality.


Comparing Popular Social Media Platforms in Canada

comparing Popular social media platforms in Canada

The Last Words

Social media use in Canada will likely grow more. If you own a business and don’t want to stay behind in the market, now is the time to grow your social media with proper content and up-to-date strategies. One way to have standout social media is by partnering with digital marketing agencies that know the ups and downs of the business. 

1st Class Digital Solution is a marketing agency in Vancouver with years of experience in managing social media, producing top-quality content, and analysing performance in different channels. Take a look at our services and portfolio. If you have further questions about what we do and what our price plans are, get in touch via this link


FAQs

1. What is the most popular social media platform in Canada in 2025? 

Facebook is the most popular social media platform in Canada, with approximately 29.44 million users.


2. Do Canadian businesses use Instagram for business? 

Yes, Instagram and WhatsApp are the two popular platforms for Canadian businesses.


3. Is YouTube still popular in Canada? 

Canadians spend almost 49.7 minutes a day on YouTube. So, it’s safe to say that YouTube is a very favored platform in this country. 


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