Animated videos have come a long way, from the first hand-drawn animation by French artist Émile Cohl (1908) to the latest works of Disney, Pixar, and DreamWorks. In all these years, animations were used for different purposes, like entertainment, education, advertising, engineering (product design), and scientific visualizations. In the following paragraphs, we exclusively focus on the use of 3D animation in digital advertising and introduce the best marketing agency in Canada with 3D animation services.
Importance of 3D Animation in Digital Advertising
The role of 3D animation in digital marketing is clear as crystal. If you doubt it, look at the stats below:
According to research by Crisp Media, ads with 3D animation can increase engagement rates by up to 20%.
According to HubSpot, 84% of consumers are more likely to buy a product after watching a 3D animation about it.
Recent studies have shown that using animated videos on landing pages can increase conversion rates by up to 40%.
According to a report by Wyzowl, 72% of marketers use animation in their ads as they can keep up with global trends.
Experian has also reported that
4 Reasons for Using 3D Animation Services
Here are four reasons why you should use 3D animation for marketing.
They are cost-effective.
3D animations are far cheaper than traditional commercial videos. You don't have to hire actors, rent a place to shoot the video, buy equipment (like a camera and microphone), do edits and retouching, etc. Plus, you can create an animated video based on your budget. The animators adjust the time, format, and quality of the video based on your preferences and marketing budget.
You can use them on different platforms.
You can share animations on various platforms, such as social media, emails, websites, and advertisements. 3D animation ads lead to more likes, shares, and comments if published on the right social media channel. Moreover, if you use them in your email campaigns, you can convey a large amount of information in a few seconds and attract new customers.
They are easy to remember.
In videos, two senses of hearing and sight are involved. This means that a 3D animation will be remembered for a long time, even the complex ones. If you provide a simple solution to a difficult problem in your video, the viewers recall it for a long time. For example, if your product or service solves a daily problem, you can depict it in an animated video to please the customers and make an unforgettable impression on them.
They are not limited to a specific structure.
When creating an animated video, the sky's the limit. You can insert imaginary concepts, infographics, new characters, demos, etc. in your video.
Recent Technologies in 3D Animation
New advancements and technologies in 3D animation have helped industries like entertainment, advertising, and gaming to be even more engaging than before. Here are some of the key trends in 3D animation for 2024.
Real-Time Rendering
Modern GPUs, like NVIDIA’s RTX series, allow real-time rendering, so that the animators can see changes instantly as they work. This reduces the time needed for feedback and speeds up the entire video production process.
AI Tools
Now that AI-driven tools have conquered the world, animators can use them to create characters, receive feedback on their work, and refine their drafts.
Motion Capture
With this technology, animators record real people’s movements and add animated features to them. Since the movements are detailed, they are more lifelike. The best examples of motion capture animation are The Lion King (2019), The Adventures of Tintin (2011), A Christmas Carol (2009), and The Polar Express (2004).
User-Generated Content (UGC)
User-generated content tools made it easier and cheaper for beginners to create high-quality animations. People who work on social media can generate their own product reviews, testimonials, or even podcasts without the need for large companies.
Virtual Reality (VR) and Augmented Reality (AR)
With the help of virtual reality and augmented reality, animators can make interactive videos. In other words, users can now have a connection (touch, run after, or speak) with animated characters in an immersive environment. However, they need VR glasses and headsets to have a quality experience.
Physically-Based Rendering
Physically-based rendering techniques allow animators (or even ordinary people) to create realistic objects, materials, and surfaces by simulating how light interacts with different textures.
Upcoming Trends of 3D Animation: How They Affect Marketing
3D animation is constantly evolving, but it is hard to forecast what new tools and technologies will be invented in the future. Experts in these fields predict that the existing technologies, such as VR, AI-driven tools, procedural animation techniques (where animations are generated based on algorithms rather than manually), motion capture technologies, and PBR techniques are going to be more sophisticated. Businesses that want to attract new customers and retain the old ones can avail of new technologies to create 3D animation ads and promote their businesses.
4 Examples of 3D Animation in Marketing
Here are several examples of 3D animation for marketing. These cases show the importance of 3D animation services in increasing brand awareness and engagement.
IKEA ”Place” App
IKEA has been using 3D animation for marketing since 2017. In the Place App, the company shows how the furniture will look in a house or whether it fits into customers’ homes, offices, and kitchens. Moreover, this app uses augmented reality, allowing people to move furniture around through their smartphone’s camera.
Coca-Cola “Happiness Factory”
The first episode of the Happiness Factory commercial was released in 2006. It shows a 3D animated world inside a Coca-Cola vending machine. Happiness Factory is a great example of how 3D animation can create an imaginary world that is both entertaining and memorable. With the help of several short films, Coca-Cola has successfully shown its brand’s message (joy and optimism) to a wide audience with different age groups.
Gucci Virtual 25
Gucci is the pioneer in creating virtual sneakers. These shoes are 3D animated and are sold through apps like Gucci’s own and Wanna Fashion. The shoes were designed to be worn virtually in AR or on social media platforms, such as Instagram and Snapchat. That’s why it got very popular among young people overnight.
Gatorade “The Boy Who Learned to Fly”
This is a 7-minute 3D animation which tells the story of Usain Bolt’s life. This short film was seen by millions of people around the globe as it told a real story in a cartoonish style. Thanks to 3D animation, Gatorade created a memorable and emotionally impactful video that increased its brand awareness and showed its values and missions.
The Last Words
Innovative use of 3D animation for marketing is what keeps you ahead of the competition. Animated videos are great tools for conveying a brand’s values, running effective marketing campaigns, and connecting with customers on a deeper level. However, learning to use the animation tools is time-consuming and costly. The best way to have an effective animation for business is to get help from a marketing agency that offers 3D animation services.
Here at 1st Class Digital Solutions, we help you with creating engaging video content for your social media, websites, ads, and email campaigns. Whether you’d like to tell your brand’s story, develop a 3D demo of your products, create a 3D architectural project, and produce 3D explainer videos that solve a problem or introduce a new product, Explore our innovative 3D animation services to stay ahead of digital advertising trends.
FAQs about 3D Animation Services
1. What’s the future of 3D animation for marketing?
The animation industry is worth $400 billion in 2024, a number that is still rising due to new technologies and developments in software. The future of animation for marketing is bright as the demand for them is constantly growing.
2. Why do companies use 3D animation in their ads? Businesses of all sizes use 3D animations to introduce their products and services, explain an update, solve a problem, or effectively tell their story and values.
3. Which one is better for ads, animation, or images? Both animations and images are powerful, practical tools for ads; however, animated videos have proved to be more catchy. People remember them as they are colorful and contain music that sticks in their minds for a long time.
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