Social Video

Best Practices for Social Video to increase your audience

To create audience-oriented content and reach more followers, it is necessary to develop your foundational social marketing skills. As you may know, creating video content is essential in marketing and advertising nowadays. The reason is clear: social media platforms, especially the popular ones, such as TikTok, YouTube, and recently Instagram, are based on videos. Video content results in boosting engagement more than other types of content. Indeed, YouTube with 2 billion users, and TikTok with more than 800 million active users, enables you to reach a significant global audience, leading to loyal customers. 

Some effective techniques that can help you boost your social video content are:

• Define your goals: The first thing you should do is to define your marketing purposes and target viewers, which leads to a better content creation process.

  
  

• Optimizing your content for SEO: It’s essential to optimize your content based on SEO to boost visibility. 

  
  

• Good lighting: Good lighting is one of the important things you should consider while creating social videos. Compared to still images, video content requires more lighting, otherwise, your content will look low quality. You can consider natural lighting to get better outcomes, however, you should know that there is always a risk of light changing due to weather changes. 

  
  

• Shooting from different angles: Shooting the video from various angles and filming product shots and close-ups can help you to create more creative videos. 

  
  

• Create your video short and effective: To impress your target audience way better, creating a short and effective video is crucial. Indeed, the first few seconds have the most impression on your audience. Therefore, you should make them engaging to attract your viewers.

  
  

• Storytelling: Since people are drawn to stories, it is better to craft your social videos with an emotionally engaging story. 

  
  

• Content based on platform: There are various social platforms nowadays that companies and organizations use to introduce their product or services. Each platform has its potential and unique audience. By customizing your content and videos to fit each channel, you can reach more target audiences.

Some other tips can help you to boost your social video. For instance, using vertical video can help you engage more with your audience since many users use their phones to see various content. You should know that many users watch videos without sound. Therefore, having a plan for such cases can help you to enhance your visibility. you can use the caption, or write the subtitle for your social videos to ensure your audience gets your message.

As mentioned above, the first few seconds of your video are the most important part of your content. Therefore, it is essential to incorporate the key message or your brand logo within the initial part of your video to ensure the target audience associates the content with the brand.

In addition, to enhance engagement with target viewers, it is important to upload your social video on each channel rather than just sharing its link from other platforms. Following these practices helps you create attractive and persuasive content and reach your marketing goals.