Search Engine Optimization (SEO) is a strategic practice dedicated to improving a website’s visibility in search engine results and attracting high-quality, organic traffic. Rather than relying on paid advertising, SEO focuses on optimizing various aspects of a website—like technical structure, keyword relevance, and authoritative backlinks—to help search engines understand its content and rank it more prominently for relevant queries. By aligning with how people search online, effective SEO ensures a business is discoverable at critical moments, builds credibility with users, and supports sustained growth through increased website traffic, lead generation, and brand awareness.