UI/UX design is the art and science of creating digital interfaces that not only look visually appealing but also provide meaningful and efficient user experiences. While UI (User Interface) focuses on the visual elements like colors, typography, and layout, UX (User Experience) encompasses the entire journey of user interaction, including usability, information architecture, and satisfaction. Good UI/UX design anticipates user needs, reduces friction points, and creates intuitive pathways that make complex tasks feel simple and enjoyable. It combines user research, iterative testing, and a deep understanding of human psychology to craft interfaces that are both functional and delightful.